Customer Centricity
Everything starts with our clients' success. We measure our work by the results it drives for your business, not by deliverables checked off a list.
Mission
We help B2B companies turn complex innovation into commercial results, with real scope, real numbers, and real accountability.
We bring scientific fluency and commercial discipline into the same room, so the strategy, the systems that run it, and the story a customer sees all come from people who have done the work, not just advised on it. Every engagement is measured by results for your business, not by the deliverables we hand over.
Vision
To help companies bring breakthroughs to market faster and see them pay off sooner.
Values
How we work with clients.
Four commitments that hold on every engagement, including the parts of it that are uncomfortable.
Ownership and Accountability
We take initiative and follow through on what we commit to. If something isn't working, we say so early rather than waiting for a client to ask.
Collaboration
We work alongside your team, bringing cross-functional and cross-regional perspective built over 24 years leading global commercial teams, most deeply in life sciences and healthcare. Better strategy comes from more than one lens in the room.
Integrity
We give clients the truth, including when it's not what they want to hear. That means honest scope, honest timelines, and honest tradeoffs.
The Leadership Team
Medoxi's leadership team combines many years of scientific, technical and business experience across life sciences, medical devices, healthcare technology and enterprise software.
Strategy, technology and design under one roof, so the business plan, the systems that run it and the way it looks to a customer are built by the same people.
Edna Betgovargez
Founder & CEO
Edna is a commercial strategist with 24 years of experience taking complex, technical products to market, most of it in life sciences and diagnostics. She began her career as a bench scientist at Beckman Coulter Life Sciences. Three years later she moved into global product marketing, spending more than two decades bridging science and business to accelerate adoption of solutions that improve patient outcomes, across Danaher companies: Beckman Coulter Life Sciences, SCIEX, Beckman Coulter Diagnostics and at GENEWIZ from Azenta Life Sciences.
She now brings that same proof-first approach to B2B clients in healthcare and beyond: real scope, real numbers, real accountability.
B.S. Biological Sciences, UC Irvine · Executive MBA (in progress), Michigan Ross · Marketing Advisor, Achievement Institute for STEM Scholars
Rafi Ghazarian
Co-Founder & CTO
Rafi Ghazarian is a technology executive with direct experience building healthcare and life science platforms under clinical-grade standards. As co-founder and chief architect of Private Access, he designed and delivered a privacy-enabled search platform that connected rare-disease patients with clinical trials in days rather than months, at a fraction of conventional cost. Pfizer came on as launch partner and largest investor. Forbes ranked it the eighth most promising technology startup in the country. Every system he built carried full HIPAA responsibility across integrations, data flows, and access controls.
His work in life science extends beyond Private Access. Through his advisory practice, he has worked with ResMed and Endologix on technology strategy and execution for organizations operating at the intersection of medical devices, patient data, and regulated clinical environments. He understands what it takes to build and scale technology in an industry where compliance is a design constraint, not a checklist.
Rafi advises and executes alongside leadership teams on the technology decisions that drive business development and growth. He has spent three decades building platforms in regulated, data-sensitive environments, and applies that discipline to helping organizations implement AI responsibly, scale their technology operations, and turn technical capability into positive business outcomes.
B.S. Information & Computer Science, UC Irvine · Board of Directors, OKOOD, Inc.
Nicole Seder
Creative Director
Nicole is a design leader with deep experience shaping digital products, platforms, brands, and large-scale, high-traffic online experiences. Her background spans design, usability, UX, e-commerce, marketing, brand strategy, and brand development across global companies and emerging startups alike, giving her a broad perspective on how people engage with products, brands, and digital experiences at scale.
More recently, Nicole has been at the forefront of integrating AI into design workflows, developing and adapting design methodologies that keep pace with rapid advances in AI and the evolving process of bringing digital products to life. She brings together creative direction, human-centered design, marketing, brand thinking, emerging technology, and product strategy to create experiences and processes that are both forward-looking and practical. Her BA in Psychology brings a strong understanding of human behavior to the way she approaches design and the creative process.
B.A. Psychology, UCLA
Razmik Bourtoutian
Technology Lead
Razmik Bourtoutian leads engineering delivery with the instincts of someone who has built things with his hands his whole career — first as a designer and entrepreneur, then as a developer, and now as a technical lead.
He started his career in Lebanon, spending over a decade as co-owner and graphic designer of Photo Chant while also managing IT projects and teaching photography and design, before moving fully into software engineering.
He built his engineering foundation as a JavaScript Developer at Tripnologies and Iguan Systems, rising to Team Lead, then worked as a Senior Software Engineer at Tumo Center for Creative Technologies, Acumen Technologies Armenia, and Proxify across international, remote-first teams.
Today, as Tech Lead at Medoxi Consulting, he sets the technical direction for the engineering team and drives delivery from architecture through execution.
B.S. Computer Science, University of Balamand
Technical fluency and commercial discipline, in the same room.
Let's talk about what's next for your growth strategy.
If you're launching a product, stuck on a stalling portfolio, or need marketing leadership that can prove its impact, we'd like to hear about it.
Send an inquiry
or email info@medoxi.net. We respond within 24 hours.